We have attended Live Earth, taken part in earth hour, and joined groups on fb, pledging to reduce our carbon footprints. However, have we done anything? Even right now, standing before you, I am media.
Papers, magazines, posters, ads, documentaries, movies. These various forms of media have been infused into our daily lives, for they can be seen and heard anywhere, anytime. What else? I’m sure you must be tired of turning on the tv, and the first few super-short films you see, is an ad, with the line,”DO NOT LITTER”, being played three times over.
These forms of media send a message, to engage all to help save the environment. S’poreans love contests, yes? Spend an amount at this shopping centre, and you stand a chance to win a hybrid car!(COE not included). There was a nation-wide contest to award the household that chalks up the greatest savings in their utility bill for the month. Campaigns to make you buy bags every first wed of the month. Drive a hybrid car, and you get a little of your money back.
We have heard, seen, and experienced. Now that you know what the organizations have been doing, what can you, as an individual do? Save the trees, go paperless. To all aspiring and current Iphone users who burn incense and hell notes, there is a new application that allows you to burn gifts to your family members in heaven with the touch of a finger! You can burn anything from 10 million bucks to a new car, private jet and even a cruise! Examinations on computers, the driving schools are doing it. You get your theory results within seconds after completing the test!
The 3Rs. Cut down on driving by going public. Of course, if you drink, then please don’t drive. Reuse your water. Wash your car with the water you washed your clothes with. You have no idea how strong your household detergent is. Lastly, bring your own bag to the supermarket. Now that you know what you could do, bring those messages home to your families, for the words of a loved one always mean more sense than the words of a celebrity, or quotes from a newspaper.
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